Wealth on Wheels (WOW) Platform

A cutting-edge digital solution addressing critical challenges in South Africa’s minibus taxi industry. By prioritising safety, efficiency, and financial transparency, WOW is paving the way for the formalisation and digitisation of this essential transport sector.

Who benefits?

The WOW Platform serves commuters, taxi owners, drivers, assistants, associations, and government entities, creating a comprehensive ecosystem for sustainable growth. Spearheaded by the Eastern Cape Transport Tertiary Cooperative (ECTTC), the business arm of SANTACO in the Eastern Cape, this initiative is a cornerstone of South Africa’s public transport transformation.

What are the key benefits of the platform

Built for financial growth

Empowering Communities Beyond transforming the taxi industry, WOW fosters township and rural economies with hyperlocal e-commerce and last-mile delivery solutions, driving economic growth from the ground up.

Cooperative Management System:

Empowers operators to manage their operations and collaborate within a structured, supportive environment.

Digital Cash Payments:

Enhances transaction security, reduces cash-handling risks, and introduces new revenue streams.

Advanced Passenger & Vehicle Security:

AI-powered cameras monitor driver behavior, vehicle performance, and road conditions.

Transport Operations Management:

Provides real-time data for smarter decision-making and operational oversight.

WOW
Pay

A transformative cashless payment solution that enhances security, simplifies transactions, and fosters financial transparency.

Key Features and Benefits:

  • Convenient Top-Up Options: Passengers can top up their WOW Wallets through:
    • Online platforms (available 24/7).
    • Local agents at taxi ranks.
    • Participating retailers like Shoprite, Spar, and Pick n Pay.
    • Direct transfers from linked bank accounts or debit/credit cards.
  • Enhanced Security: By reducing reliance on cash, WOW Pay minimises theft risks and disputes over fares.
  • Transparency: Digital transactions allow taxi operators and cooperatives to track revenue in real-time, improving financial management.
  • Financial Inclusion: WOW Pay introduces the unbanked population to the formal financial system, empowering them to save, pay, and manage funds effortlessly.

WOW
Track

An advanced vehicle tracking and monitoring system leveraging AI and GPS technology to ensure safety and operational efficiency.

Key Features and Benefits:

  • AI-Powered Monitoring: In-vehicle cameras track:
    • Driver behavior (e.g., speeding, distracted driving).
    • Road conditions and transgressions.
    • Vehicle performance metrics in real-time.
  • GPS Tracking: Real-time vehicle location updates for operators, ensuring route adherence and timely service delivery.
  • Safety Compliance: Alerts for permit and license expirations, actionable intelligence on vehicle health, and early warnings for maintenance needs.
  • Operational Oversight: Taxi owners and cooperatives gain detailed insights into fleet performance, helping to optimise operations and reduce costs.

WOW
Fuel

A dedicated fuel management and rebate system designed to reduce costs and enhance efficiency for taxi operators.

Key Features and Benefits:

  • Fuel Rebates: Access discounted fuel prices, helping operators save on one of their most significant operational expenses.
  • Optimised Fuel Usage: Tools to monitor fuel consumption, identify inefficiencies, and implement cost-saving measures.
  • Integrated Platform: Combine fuel management with WOW Pay and WOW Track for a unified operational dashboard that enhances decision-making.
  • Environmental Impact: Encourages efficient fuel usage, contributing to reduced emissions and a more sustainable transport ecosystem.

WOW
Scholar

A specialised solution for scholar transport, ensuring the safety and accountability of transporting learners to and from school.

Key Features and Benefits:

  • NFC-Enabled Wristbands and Cards: Learners tap on and off the vehicle, creating an accurate digital log of their journey.
  • Real-Time Notifications: Parents and guardians receive instant alerts about their child’s boarding and disembarking, providing peace of mind.
  • Driver Support: Tools for drivers to:
    • Manage daily trip schedules.
    • Track and report attendance.
    • Receive alerts for route adjustments or safety concerns.
  • Automated Billing and Payments: Simplifies invoicing for transport operators, ensuring they are paid promptly for services rendered.
  • Administrative Oversight: ECTTC and the Department of Transport (DoT) access a comprehensive analytics dashboard for monitoring learner attendance, dropout rates, and operational efficiency.
  • Safety First: Every feature is designed to prioritise the safety and security of young passengers, ensuring reliable and accountable service.

WOW Mobile

An affordable and accessible mobile network powered by MTN, tailored to the unique needs of the taxi industry and its communities.

  • Affordable Data and Airtime: Exclusive low-cost bundles for WOW customers, ensuring connectivity for all income levels.
  • Data-Free App: Manage accounts, access rewards, and make payments without using data.
  • Rewards and Incentives: Earn free data by watching ads or participating in surveys, lowering connectivity costs while promoting engagement.
  • Seamless Number Porting: Easily switch to WOW Mobile while retaining your existing number for convenience.
  • Community Empowerment: WOW Mobile serves as a communication and resource-sharing platform for the taxi industry, enabling hyperlocal e-commerce and connectivity-driven economic growth.